Most of the time I just want to dress like Pernille Teisbaek. I mean, I never thought I wanted to rock a over-sized blouses with knee length sleeves until Teisbaek made it look amazing. And Swede Columbine Smille? Don't even get me started on her all black ensembles that make my wardrobe hurt. Those Scandinavian ladies (along with a hand full more) own a sidewalk when it comes to street style and cool girl trends. There's definitely something to say about Scandinavian aesthetic and design and our new line Just Female is no exception. I love how Just female takes on various fashion trends and incorporates them with clean, minimal but unique aesthetic. They have a strict quality over quantity rule which translates into great materials that are practical without taking away from the design. For them, there's no such thing as a plain black cardigan. It will have extra textured details, interesting lines and of course be made up of something that feels like heaven, making it impossible not to add to your closet.
This brand isn't our first Scandinavian designer and hopefully won't be our last. When we got our Stutterheim raincoats I had to take some serious time to reflect on which one would come home with me. I just can't get enough of those minimal, monochrome vibes. It seems to be catching too. As we're in the midst of Fashion Weeks, lines are following suit after those cold-climate designers. And, although New York and Paris Fashion weeks will always reign supreme, Copenhagen and Stockholm Fashion weeks have turned heads and rarely disappoint. With brands like Marie Ganni, Wood Wood, COS, Acne, Mads Norgard, Whryd, Samsoe & Samsoe, (the list could go on and on), its hard not to take notice - they storm the way in strong design and minimal statement. I highly recommend doing a good stalking of some Scandinavian street style celebs and brands. I do it on a daily basis probably. Or, better yet, come in and check out some of the brands for yourself. We can gab about how much we love them.
by Hannah Erickson